The Best Ways to Adapt Your Brand to Gen Z’s Digital World

The Best Ways to Adapt Your Brand to Gen Z’s Digital World

The Gen Z generation is the first to have grown up in a totally digital world. Having never lived without smartphones and social media, they are revolutionizing how we interact with digital products.

Gen Z refers to people born between 1996 and 2015. They haven’t used a phone book to look up a number, and they are the first generation to grow up without Google. More than half (58%) of respondents to an annual global survey commissioned by WP Engine said they cannot go more than four hours without internet access without feeling uncomfortable.

They are true digital natives who have a deep understanding of how technology works. As a result, they are very savvy consumers, but traditional marketing tactics won’t reach them. As a result, brands must meet unique expectations due to their digital ethos.

The people in this group are not only technically savvy, but also well connected and knowledgeable about the world around them. Because of this, they are able to navigate the digital world with ease and can quickly spot fakes.  

Digital platforms such as Instagram, TikTok, and YouTube are becoming the primary social networks for Gen Z, giving brands a new opportunity to expand their product offerings. As a result of the pandemic, these digital channels have become increasingly popular.

Reaching Gen Z

The Gen Z generation is more likely to be loyal to brands that provide value and authenticity. In addition to being useful and personal, Gen Z shoppers want authentic brand interactions. According to the same WP Engine survey, 82% of Gen Z are more likely to trust a company if its ads include image of real customers, and 72% are more inclined to buy from a company that supports social causes.

Are you ready to embrace this new digital frontier and make your brand a success? Here’s what you need to know about Gen Z and their online habits to guide your digital product development.

Analyze Gen Z's digital experience and determine what's important

The Gen Z generation is more likely to be loyal to brands that provide value and authenticity. In addition to being useful and personal, Gen Z shoppers want authentic brand interactions. According to the same WP Engine survey, 82% of Gen Z are more likely to trust a company if its ads include image of real customers, and 72% are more inclined to buy from a company that supports social causes.

Are you ready to embrace this new digital frontier and make your brand a success? Here’s what you need to know about Gen Z and their online habits to guide your digital product development.

Identify the preferred brand touchpoints of Gen Z

In order to reach Gen Zers, brands should identify where they spend most of their internet time. Gen Zers also enjoy Instagram and Snapchat as hangouts. Yet, you will also find them watching videos on YouTube, streaming them on Netflix, and purchasing products on Amazon.

Transparency is key

Remember that this generation grew up with the internet and is well aware that companies will do anything to sell their products. Be honest and transparent about what you sell, how it works, and your company’s policies – especially when it comes to privacy.

Listen to the feedback of Gen Zs

Brands should be active listeners and respond to consumer feedback when Gen Zers provide it. As soon as a new product launch or advertising campaign is launched, brands should monitor all mentions of their name, logo, or marketing campaigns across social media channels like Twitter and Facebook.

Don't just sell online

For this generation, experiences are everything, so don’t just sell them products online – create experiences! Experience marketing is all about creating an experience for customers that helps them connect with your brand more deeply. Personalized experiences are the best way to reach this generation. Create engaging content, provide a seamless shopping experience, and listen to what your audience wants.

At Mosol9, our brand strategy consultants help brands create great customer experiences by determining their customers’ most important requirements. Considering Gen Z is the most digitally savvy generation yet, you need to make sure your brand is ready for them when they become part of your target audience. In order to serve these consumers effectively, you must have a strong digital presence, or else they will turn to your competitors.

Get in touch with us today to learn more!

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