IT’S TIME FOR A NEW KIND OF ADVERTISING FOR THE INTERNET

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The CHAOS

Ads

THOUGH ADS ARE EVERYWHERE, PEOPLE DON’T TRUST THEM.​

Study after study shows when you pay to reach people in an interruptive way, less than 5% pay attention.‬

Ads

In today’s interruption advertising model, the more money you spend, the more people you annoy. Advertisers are trying to solve this lack of trust problem by spending more money and showing more ads but that only makes it worse. This is not a content problem. This is not a targeting problem. It’s a context problem.‬

THOUGH ADS ARE EVERYWHERE, PEOPLE DON’T TRUST THEM.

‪When your content is leveraged by choice and embedded in a trusted context, attention stays intact.

‪Your content organically spreads across the internet. Initially, you reach all your loyal audience. Then, with their networks, you reach the entire internet.

The attention of devoted audiences can only be earned by brands that stop trying to take value and start trying to add value.

‪‪Ads don’t have to be creepy or annoying to work. They just have to add value.